The Movember charity was registered in 2006 and the concept of growing a ‘mo’ to highlight men’s health concerns spread around the world, and it is estimated that over three million have been grown since 2003. Most men who had grown moustaches for Movember 2006 had shaved them off as soon as the charity-raising month came to an end; yet within a few years, the Movember moustache was starting to become a more permanent fixture, and men began experimenting with growing extra facial hair.
Moustaches, Whiskers & Beards by Lucinda Hawksley, National Portrait Gallery