By the late 1860s, with the fashion for beards refusing to come to an end, Britain’s barbers were in trouble. Having no one to shave, they had to look for other ways to make money, so they started to sell grooming products designed specifically for moustaches, whiskers and beards. The Wellcome Collection contains a series of advertisements from the 1870s to the 1890s for Buckingham’s Dye for the Whiskers. These claim that the dye will not only make a beard appear more luxuriant and its wearer more youthful, but that it can also ‘cure’ beard dandruff, eruptions and itching.