In my never-ending quest for the perfect beard, I came accross the Locals Apparel website.
Obviously, I was delighted to be confronted with a huge bushy beard on its landing page – which then inspired me to look a little further into this Swedish accessories brand.
Based in Gothenburg, Locals Apparel is an independently owned lifestyle brand with roots from skateboard, music and art – it aspires to a California lifestyle where you ‘work hard but you play harder’.
I may not be a beanies and caps sort of girl (it’s one for the boys) but the bearded god gets my thumbs up for sure.
localsapparel.se