Beard Today, Gone Tomorrow?

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July 30, 2013



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Hipsters are giving beards a bad name AGAIN. Who saw that article in the Guardian last week? The one where the clean-shaven are in and the bearded are out. According to the Guardian’s Emine Saner, the poor turnout of hirsute men on the last day of the Lovebox festival must be an indication that the demise of the beard is a’coming. For those of you who missed it, let me refresh your memories:

‘……But could there be early signs that the fashion beard is on its way out? Last Sunday at Lovebox, the day of the east London music festival that traditionally draws its biggest gay crowd – the group any trendwatcher will look to if they want to know what the mainstream will be doing in a few years’ time – a colleague, Alex, observed: “There were a lot fewer beards than there would usually be. I think a more clean-cut look is gaining in popularity among younger gay men.” He also points to the current issue of Fantastic Man, the influential men’s style magazine, as “another sign that beards are on the wane – there’s a shoot with lots of bearded men shaving them off”.

So what do you think? Are those trendies too hairy for their own good? Do they deserve the fine follicles God has bestowed on them? We all knew that they would jump off the proverbial bandwagon eventually, didn’t we? Just as quickly as they jumped on! And in all seriousness – because we take facial hair very seriously – just because a few hipsters couldn’t cope with the London heatwave, doesn’t mean that the beard is dead. In our book, the beard is always in! True Beardsmen treat their chin manes with love and respect, sail through temperature fluctuations (it takes dedication to sport a beard through 35° heat) and are never slaves to fashion trends.

I’ve asked around too. Bearded hero Ricki Halls says ‘A beard is for life, not just for Hipsters’ and the amazing Allan Clayton is emphatic that ‘it’s a lifestyle choice! Maybe someone needs to print stickers saying “A beard isn’t just for Christmas” and of course, how could we forget the Beards. Their message comes across the loudest and clearest ‘Everyone needs to let their beards run wild and free, the way nature intended’.

Think we’ve got it. Beard on.

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